ABOUT
THE PROJECT.

Adelholzener Active O2
Social Media Design Concept

During her six-month full-time internship at Jung von Matt/next Alster, Kathy Kakiga contributed to the development of the Adelholzener Active O2 social media concept. Kathy’s role focused on art direction and visual design, translating the brand’s dynamic energy into engaging and cohesive social media content.

The project emphasized the interplay between typography and product flavors, creating a visually striking system that communicates the variety and freshness of the brand. Kathy experimented with color, layout, and composition to ensure each design resonated with the target audience and reinforced the brand’s identity.

By combining editorial sensibility, integrated design principles, and social media storytelling, Kathy helped create content that was both visually appealing and strategically aligned with the brand’s messaging. This project reflects Kathy’s ability to apply art direction, typographic design, and conceptual thinking to real-world marketing campaigns.

#Advertising #Campaign #SocialMedia

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